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Marc Ernesti

Marc Ernesti

Title: Assistant Professor & Coordinator, Music Business; Executive Director, Crane Institute for Music Business
Department: Crane School of Music / Crane Institute for Music Business
Phone: (315) 267-2103
E-mail: ernestm@potsdam.edu
Office: Bishop Hall C209

A native of Germany, Marc studied German and Music (specializing in Music Theory and Analysis) at Royal Holloway. He pursued further studies in orchestral conducting, composition and music theory at the Royal Academy of Music, Leipzig and Hamburg conservatoires, and returned to the academic sphere with a Master of Music degree from Sheffield University.

For over 13 years, Marc has worked in senior management for international music organizations leading the communications campaign for a £16m capital project, press conferences with German state government, and the marketing strategy of a major contemporary music festival. His expertise includes communications and marketing strategy, campaign planning and delivery, CRM and market intelligence. He has been a visiting lecturer in music and arts management and media studies for many years. In the course of his career, he has regularly acted as a mentor, supporting well over 60 music industry interns and trainees with their first professional steps into the industry.

Marc recently held a dual position at the Royal Academy of Music and Aldeburgh Music, where he has been Head of Marketing and Media since 2006, and maintains an active profile in the music industry. He has written numerous pieces as a music journalist, primarily on contemporary music, including articles in periodicals, translations, and program notes. He has also edited a study on the socio-demographics of contemporary music audiences. He was guest dramaturg for a New Music ensemble and developed a Music Scholarship scheme that attracted major Federal German Arts Council support. Marc has been a guest speaker, chaired industry panels, and led PR and marketing workshops.

His research interests are music media and economic history, music historiography and the history of music theory. He is currently pursuing doctoral research on analysis as a concept in musical discourse around 1800.